Earnedcoverage
38Editorial placements
+64%Referral traffic
BBrightpath Software
View success storyBuild Authority. Earn Attention. Get Cited.
How we work: 1 Audit and strategy, to map your brand, rivals and authority gaps. Your story: the expertise or data worth sharing. 2 Digital PR, 5 Editorial links and 3 Media outreach carry it to journalists, editors and buyers. Results are measured and feed 4 AI search visibility.
What's holding your brand back?
Pick the problem closest to yours. Each link opens a plain-English guide to how we solve it.
Nobody is covering our story
We find the angle, build the data and pitch the journalists who cover your topic.
See the fixCompetitors have stronger links
We earn relevant editorial links from publications your buyers actually read.
See the fixAI tools don't mention us
We strengthen the mentions, content and entity signals AI systems draw on.
See the fixGuest posting feels spammy
We place expert articles with real editors, as content strategy rather than link selling.
See the fixOur experts stay invisible
We put your founders and specialists in front of journalists, podcasts and publishers.
See the fixWe don't know where we stand
We audit your link profile and competitors, then show you which gaps matter first.
See the fixHow it works
- 1
Discover
Map your brand, competitors and authority gaps.
- 2
Strategize
Plan PR, media and content around your goals.
- 3
Execute
Pitch journalists and publishers with assets worth citing.
- 4
Measure
Track coverage, links, mentions and AI visibility.
When you win, we win
We measure our work by your outcomes, and we report them the same way for every client.
Strongerauthority
112New referring domains
+47%Organic visibility
HHarbor & Pine
View success storyVisible inAI answers
+52%Brand mentions in AI answers
24Pages cited by AI tools
LLumen Legal
View success storyMost brands don't have a visibility problem. They have a credibility problem. Our job is to earn the kind of trust that journalists, search engines and AI systems can see, and to be honest with you about what will and won't work.
Founder & CEOLink Building FirmCase study
Brightpath Software: +64% referral traffic
How data-led PR earned 38 editorial placements in six months.
Read the case studyOur standards, in plain words
We earn the coverage, links and citations that journalists, search engines and AI systems trust. Earned, never bought.
What you get
- Editorial placements on relevant publications
- Outreach written by experienced people
- Reports you can read without a glossary
- Honest advice, even when it means saying no
What we won't do
- Sell link packages or buy links from networks
- Guarantee rankings or a fixed number of links
- Use private blog networks or spammy anchors
- Promise placement in AI answers
What clients say
Clear reports, honest advice and no surprises. We finally understood what was working.
— Marta Kowalski, Founder, Harbor & Pine
Our firm now appears when prospects ask AI tools about legal advice in our niche.
— Owen Clarke, Managing Partner, Lumen Legal
From our blog
Guides on SEO, link building and digital PR — the thinking behind our services.
What Is Link Building? A Beginner's Guide
A plain-English introduction to link building and why search engines care.
Read the guideE-E-A-T: Why Experience and Trust Matter for SEO
What E-E-A-T means and how to demonstrate it on your site.
Read the guideHow AI Is Changing Search and What It Means for SEO
A grounded look at AI Overviews and chat-based search.
Read the guideRated by the early clients we've worked with so far.
Sample feedback shown earlier on this page. We'll add a live, independently verified review widget once we have a public track record — not fabricated star ratings.
From our blog
Guides on SEO, link building and digital PR — the thinking behind our services.
What Is Link Building? A Beginner's Guide
A plain-English introduction to link building and why search engines care.
Read the guideE-E-A-T: Why Experience and Trust Matter for SEO
What E-E-A-T means and how to demonstrate it on your site.
Read the guideHow AI Is Changing Search and What It Means for SEO
A grounded look at AI Overviews and chat-based search.
Read the guideRated by the early clients we've worked with so far.
Sample feedback shown earlier on this page. We'll add a live, independently verified review widget once we have a public track record — not fabricated star ratings.
Questions, answered
What is Digital PR?
Digital PR is earning coverage and mentions in online publications through original stories, data and expert commentary. It builds visibility and credibility, and often earns editorial backlinks.
What is editorial link building?
It is earning backlinks because an editor finds your content or expertise useful to readers. The link is a by-product of a relevant, credible contribution.
What is the difference between Digital PR and guest posting?
Digital PR earns coverage of your brand, data or experts written by journalists. Guest posting places an article you contribute on a relevant publication. We use both, depending on your goals.
What is AEO?
Answer Engine Optimization is structuring your content and brand information so answer engines and AI assistants can understand and use it.
Get a Strategy Review
Tell us what you're trying to grow. We'll identify the opportunities across search, media and AI discovery.
- A practical review of your authority gaps
- Publication and PR opportunities for your market
- A clear view of your AI-search visibility
No spam. No obligation. Just a practical assessment of where your authority and visibility opportunities are.