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E-E-A-T: Why Experience and Trust Matter for SEO
By the Link Building Firm editorial team · Guide
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It's a framework Google's quality raters use to judge content, especially on topics that affect people's health, finances or safety.
Why it matters
- Real author bylines and credentials build expertise signals.
- First-hand experience, shown through specifics, is increasingly valued.
- External validation, like citations and reviews, builds authoritativeness.
- Clear contact information and accurate claims build trust.
How to get started
- Add author bios with relevant credentials to expert content.
- Cite sources and data rather than making unsupported claims.
- Earn mentions from credible third parties in your field.
- Keep contact and company information accurate and easy to find.
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