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Digital PR: Real Examples That Earned Coverage
By the Link Building Firm editorial team · Guide
The best digital PR campaigns share a common trait: they give a journalist something worth writing about, independent of any product promotion.
Why it matters
- Original survey data answering a timely industry question.
- Analysis of a company's own anonymized data, presented clearly.
- Reactive expert commentary on breaking news.
- A clear, well-designed tool or calculator that solves a real problem.
How to get started
- Look at your own data for a story nobody else can tell.
- Time reactive commentary to move fast on breaking news.
- Design research with a clear methodology you can share openly.
- Pitch a short, specific angle to a small number of relevant journalists.
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