By the Link Building Firm editorial team · Guide
On-page SEO is everything you control directly on a page: titles, headings, content and internal links. Getting the basics right makes every other SEO effort, including link building, work harder.
Why it matters
- A clear, unique title tag and meta description improve click-through from search results.
- One H1 per page, with a logical H2/H3 structure, helps both readers and search engines.
- Content should directly answer the query, not circle around it.
- Internal links guide visitors and search engines to your most important pages.
How to get started
- Write titles under 60 characters that describe the page accurately.
- Use descriptive URLs and one focused topic per page.
- Add 3-5 internal links from each new page to relevant existing pages.
- Compress images and use descriptive alt text.
Related reading
Technical SEO Basics Every Site Needs
The technical SEO fundamentals: crawlability, indexing, site speed and mobile-friendliness.
Read moreKeyword Research: How to Find the Right Keywords
How to research keywords that match real search intent, not just search volume.
Read moreInternal Linking Strategy for Better Rankings
How a deliberate internal linking structure helps both search engines and visitors find your best content.
Read moreReady to build authority that lasts?
Tell us what you're trying to grow. We'll identify the opportunities across search, media and AI discovery.