By the Link Building Firm editorial team · Guide
Broken link building means finding dead links on other websites and suggesting your own relevant, working page as a replacement. It's useful to the site owner and can earn you a natural link.
Why it matters
- Resource and 'best of' pages often accumulate dead links over time.
- This method only works if your replacement content is genuinely useful.
- Response rates are usually modest, so volume and personalization both matter.
- It's most effective in niches with lots of curated resource pages.
How to get started
- Find resource pages in your niche using targeted search operators.
- Check for broken outbound links with a link-checking tool.
- Make sure you have (or create) a relevant replacement page.
- Send a short, helpful note pointing out the broken link and your alternative.
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